Driving dealership performance: How Sokal measured real-world foot traffic with Adsquare

Objective: 

Sokal, a leading automotive marketing agency, set out to measure the offline impact of digital ad campaigns for four of their automotive clients’ key dealership locations across the United States. Running across desktop, mobile, tablet, and CTV, the campaign aimed to track real-world footfall driven by digital exposure and uncover which messages and channels alike were most effective in driving dealership visits.

To make smarter investment decisions and optimise in-flight, Sokal needed a measurement partner that could:

• Accurately link digital exposure to in-store dealership visits
• Deliver dealership-specific insights to compare performance
• Enable cross-channel optimisation with actionable, real-time data
  

Strategy: 

To tackle this challenge, Sokal leveraged Adsquare’s Measurement solution, integrating real-time visit data directly into The Trade Desk for continuous attribution and performance optimisation. Across four key client dealerships—Adsquare measured visits leveraging SDK-powered location data and a proprietary visit-matching algorithm.

This enabled Sokal to:

• Identify consumers who were exposed to ads and later visited a dealership
• Understand which creatives and media channels were actually converting
• Continuously adjust strategies mid-flight based on real-time visit data

By turning location signals into actionable dealership-specific insights, Sokal shifted investments in near-real-time toward the tactics that drove the most foot traffic—ensuring campaigns remained effective throughout their duration. 

Execution:

Powered by 100% SDK-derived, privacy-compliant location data, Adsquare’s measurement feed delivered granular insights directly into The Trade Desk.

Adsquare’s real-time intelligence delivered powerful insights:

• Track true footfall across desktop, mobile, tablet, and CTV
• Analyse dealership-level performance, comparing visit volumes across locations
• Optimise CPV (Cost Per Visit) by reallocating budget to the best-performing tactics

Results: 

Sokal successfully validated the real-world impact of its campaigns:

• $85.68 Cost Per Visit across four dealerships
• 0.2% Click-Through Rate (CTR) across all media channels
• $8.37 Cost Per Click, showcasing channel efficiency

By grounding decisions in real-world outcomes, Sokal eliminated waste, boosted ROI, and made smarter investment calls—mid-flight and beyond.

Key takeaways:

With Adsquare, Sokal was able to:

• Link digital exposure to in-store dealership visits, validating campaign effectiveness
• Optimise cross-device strategies mid-campaign, based on real-world footfall data
• Improve efficiency and ROI, using CPV and dealership-level insights

Client testimonial:

“At Sokal, we strongly believe in the buying power of programmatic advertising. To demonstrate its influence on tangible business outcomes, we continuously seek out robust and compelling lower-funnel metrics to prove that programmatic advertising isn’t just effective—it’s essential. We’re excited to partner with Adsquare to deliver our clients accurate, trustworthy, and insightful foot traffic data.” – Bo Sowers, Programmatic Advertising Manager at Sokal

Conclusion: 

With Adsquare’s Measurement solution, Sokal gained a strategic edge—moving beyond digital vanity metrics to understand true offline behaviour. Real-time attribution unlocked smarter optimisations, sharper channel decisions, and better business outcomes.

Ready to bring offline impact into focus? Let’s talk.