Adsquare launches its new Curation service, offering precise audience targeting and premium inventory access through bespoke Private Marketplaces, including the innovative Incremental PMP in beta. The solution empowers advertisers with advanced location intelligence, real-time campaign optimization, and measurable results across multiple media channels.

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Adsquare redefines campaign measurement with unified Attribution Dashboard
3 min read
Driving dealership performance: How Sokal measured real-world foot traffic with Adsquare
6 min read
Activate with accuracy: How ID-Precise and Geo-Contextual Data maximise campaign performance
5 min read
Driving footfall at scale: How Soreen tripled audience reach with ID-Precise Targeting
6 min read
Inside Adsquare’s Attribution Dashboard: Insights that shape smarter strategy
5 min read
Maximising DOOH impact: A 13% boost in brand awareness for Ria Money Transfer
6 min read
Crafting the perfect curated deal: How to drive strategic impact with Adsquare Curation
5 min read
Measuring what matters: GrandVision’s audio-first strategy
6 min read
Curating for context: Enhancing ad relevance with Adsquare’s Geo-Contextual PMP
5 min read
From clicks to footsteps: Bridging online intent with offline action
6 min read
Retail media: The next evolution in programmatic advertising
6 min read
Curation: A streamlined approach to data-driven targeting
4 min read
In-person shopping is growing – so is the need for footfall attribution
6 min read
Adsquare expands Measurement solution to Austria & Switzerland
3 min read
Real-time ad precision: Driving 4,000+ IKEA store visits with Adsquare
6 min read
Adsquare 2024 ESG Report: Driving change through responsibility
30 min read
White paper: Harnessing the power of location intelligence to transform customer experiences
30 min read
Advanced TV advertising: Unlock precision targeting with Adsquare & LiveRamp
6 min read
Real-time ad precision: The power of Adsquare’s integration with Displayce
6 min read
Introducing Adsquare Curation: Three private marketplaces for smarter media buying
3 min read