Attribution
Validate campaign impact
Attribution intelligence that drives action
More than insights—strategic foresight
Go beyond simple footfall metrics. Our Dashboard uncovers what audiences converted, when visits occurred, where performance peaks, and how your brand compares to competitors. These insights help refine messaging, optimise targeting, and time activations for maximum impact.
On-demand reporting
Access comprehensive, exportable insights anytime through OnePlatform’s intuitive dashboard. Evaluate campaign performance, identify growth levers, and download tailored reports when you need them most—no delays, no dependencies.
Smarter media decisions
Adsquare Attribution shows you if your Mobile and Out-of-Home strategies are driving real-world outcomes, empowering you to reallocate spend to what works. Increase cost-efficiency and maximise ROI through data-backed media planning.
Diagnostic insights beyond uplift
Connect your media to measurable, real-world results.
Understand what’s working and why—with attribution that ties exposure to store visits.
Dive into the key metrics on the Attribution dashboard:
Prove the true impact of your campaigns. Quantify incremental visits, isolate ad-driven uplift from organic traffic, and track cost per lift—giving you the insights needed to optimise budgets and maximise ROI.
Unlock richer location intelligence by analysing visits, unique visitors, and average distance to conversion at each POI. Discover where your audiences come from, how far they travel, and which locations drive the strongest ad performance.
Track campaign performance across days and hours to uncover peak moments for engagement and conversions—so you can optimise timing and maximise impact.
Refine your targeting with detailed demographic insights. Analyse visitor profiles by gender, age, and purchasing power to build higher-performing, more precise audience segments.
Understand traffic shifts and overlap with rivals. Identify audience overlap with competitors and track how your campaigns shift traffic—whether by winning customers away or influencing shared audiences. Turn competitive insights into a strategic advantage.
A smarter way to measure true campaign impact
Our methodology
At the core of Adsquare Attribution is our Control Condition model—an advanced statistical approach that simulates how your audience would behave without ad exposure.
By adjusting for external influences like seasonality, holidays, and weather, the model creates a clear, unbiased baseline. This allows us to accurately measure the real store visit uplift driven by your campaign, without additional operational setup.
The result
A faster, more reliable baseline that reveals the true impact of your advertising without the cost, bias, or operational burden of manual control group setup.
Why we outperform traditional attribution approaches
- Track behavioural changes over time for a deeper view into campaign influence.
- Account for real-world trends, like public holidays or heatwaves, so your insights reflect true advertising impact.
- Receive insights grounded in real location data, not assumptions.
- Whether or not you have a control group, our approach adapts to your needs.
- Run attribution in any market or vertical with ease, without compromising precision.
- Activate attribution across multiple campaigns, regions, or timeframes, quickly and consistently.
- Designed for brands and agencies operating at scale, with insights ready when you need them.
Our commitment
Privacy first
Adsquare prioritises data privacy, ensuring all data handling aligns with regulatory standards. We secure your information through robust data protection and operate on a 100% consent-based model.
Globally scalable
Our extensive panel covers 26 countries worldwide, offering a comprehensive and diverse dataset for location-based analysis on a global scale.
Built for performance
We use 100% SDK-derived movement data, leveraging raw location signals to ensure unparalleled accuracy and capture up to 100 granular signals per user daily, providing detailed insights into real-world behaviour.
Success stories
Grandvision
Business needs:
Boost awareness and in-store traffic for GV+ subscriptions across Italy using audio advertising.
Solution:
Leveraging Adsquare Attribution, GrandVision tracked real-world results from its audio campaign—measuring verified store visits, identifying key audience segments, and analysing top-performing locations.
Outcome:
- +56% uplift in store visits
- 4,000 incremental visits directly linked to campaign exposure
Success stories
GRANDVISION
Business needs:
Boost awareness and in-store traffic for GV+ subscriptions across Italy using audio advertising.
Solution:
Leveraging Adsquare Attribution, GrandVision tracked real-world results from its audio campaign—measuring verified store visits, identifying key audience segments, and analysing top-performing locations.
Outcome:
- +56% uplift in store visits
- 4,000 incremental visits directly linked to campaign exposure
P&G
Business needs:
Independently evaluate multiple drive-to-store campaigns with a focus on transparency and precision.
Solution:
- Adsquare’s Post-Campaign Footfall Report enabled P&G to obtain a detailed analysis of the performance of its DTS campaigns to make strategic decisions.
- Adsquare analysed the DTS measurement by collecting the target audience and receiving MAIDs exposed to the campaign.
Outcome:
- DUMMY 1 outcome
- DUMMY 2 outcome
